It's like the reverse paradox of AI: when marketing is good, it's not seen as marketing. Think of people lining up to see Steve Jobs' keynotes. We also underes

It's like the reverse paradox of AI: when marketing is good, it's not seen as marketing. Think of people lining up to see Steve Jobs' keynotes. We also underestimate the power of marketing, even the in-your-face annoying kind. I lived in Japan as a teen in the mid-80s. Even today, when I don't know the words to a song, I use the words from Calbee potato chips ads of that time that I barely understand, yet still remember nearly 40 years later. This is why it's so important to defend our sanity using things like ad-blockers. Sure, our brains have compensated to some extent with phenomena like banner blindness, but it's not enough.