It is true. As someone who has spent over a decade in marketing, only a small percentage really have any idea what they are doing. Most just parrot what people

It is true. As someone who has spent over a decade in marketing, only a small percentage really have any idea what they are doing. Most just parrot what people who know what they are talking about—it will sound good at first, but then you realize they don’t understand what they are saying beyond the surface-level detail. This is especially problematic when you are not a marketer and hope to hire a marketer or marketing agency. The good ones, bad ones, and nefarious ones will all sound pretty much the same. The best advice I can give if you are looking for marketing help is to find a trusted advisor. The second best is to trust the one who tells you hard truths. You will hate it when they say your product won’t sell at the volume you want in the current form, but most marketers develop a sixth sense for what will and won’t sell and often have some ways to estimate demand for a particular niche or industry. Most agencies won’t tell you that your product won’t sell because no one likes to hear that. It actually shows a lot of honesty and directness to tell a client that it won’t work.