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Everyone wants to be associated with success. You can't sustainably market a product users don't find valuable. Based on the above two, people would rather fo
by xivzgrev 4y ago
Everyone wants to be associated with success.
You can't sustainably market a product users don't find valuable.
Based on the above two, people would rather focus on pattern copy / incremental improvements vs big risks.
Sometimes, something IS extremely valuable that breaks existing patterns.
It's important that marketing is bought into why it's breaking the existing patterns. If they are, they will market it.
To your Nintendo example, I don't know anything about how they work. But you may be surprised that seemingly-disparate games may actually fit a known success pattern internally. They know their audience and what they value, and new XYZ game fits that pattern.
- deleted 4y ago[deleted]
- idontpost 4y ago> You can't sustainably market a product users don't find valuable. Tell that to Oracle.
- paulryanrogers 4y agoDoes Oracle really need marketing? I thought their cash cow is exploitive contracts and markets they've captured through onerous certification requirements, such as for government work.
- nl 4y agoThe quoted part above needs a slight modification: > You can't sustainably market a product customers don't find valuable Oracle doesn't care about users. It cares very much about its C-suite customers who pay the bills.
- nibbleshifter 4y agoOracle is a master of vendor lock in, and has so many products that almost every large enterprise has them somewhere in their stack.