I am in advertising for 20 years now and we all know display ads are a scam no matter if it’s on the web, in apps or on the search engine. The numbers are bogus

I am in advertising for 20 years now and we all know display ads are a scam no matter if it’s on the web, in apps or on the search engine. The numbers are bogus and don’t correlate with sales BUT they are logarithmic to your spending if you spend a lot of money you will get bigger numbers and that’s all that counts for marketing execs. Ofc… there are outliers but 80% of online advertising is fraudulent. Creatives don’t want to work on it so everything gets automated a DCO campaign can have upwards to 10k assets for a big fortune 100 campaign… headlines in which you only change the place or some rudimentary ads regarding weather… and the only ones interested in these assets are marketplaces.