> In the ideal world, people should be empowered to be able to retrieve what they are looking for when they need it (people pull and filter information, rather

> In the ideal world, people should be empowered to be able to retrieve what they are looking for when they need it (people pull and filter information, rather than being pushed information). I think we as engineers are biased to think that people can/should pull information out of the ether and then reason about what's best for them by rationally going through the pros and cons of a product. The thing is, not everybody acts and thinks in that way. Many people (even engineers) are more likely to be swayed by emotion and stories, hence marketing. However, I do think marketing has gone overboard nowadays. Every possible place you look or listen is filled with advertising. I've started reading books again in the past few months and one thing I love is knowing that when I turn the page, there isn't going to be a distracting ad trying to vie for my attention.