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I think people look at marketing and see all the bad examples. But nearly every product you use has a marketing budget and the only reason they are around is b
by thrashh 4y ago
I think people look at marketing and see all the bad examples.
But nearly every product you use has a marketing budget and the only reason they are around is because they spent that budget.
To me, marketing is a sign that you are serious about your product and you are willing to spend a lot of money to promote it. It’s not a sure sign of a good product still but there’s no such thing anyway.
In a world without marketing, there would be 1000 identical versions of the same product and I would have no idea where to begin. see: all the unmarketed direct-from-China clones of more or less the same product on Amazon with weird brand names
- cirgue 4y ago> In a world without marketing, there would be 1000 identical versions of the same product and I would have no idea where to begin This is still very much the case. Marketing is a signal of exactly one thing: marketing budget. At least with the anonymous clones, I can be somewhat certain that when my friend says “yah I got a pair of running shorts from [insert random company here] and they’ve been pretty good so far”, their decision was made on the basis of their direct experience because that’s all they can go on.
- thrashh 4y agoSure, it’s still the case but my point that it’s not anywhere nearly as bad as it is on Amazon. I can at least navigate a world of differing advertising budgets. I can’t even begin to navigate an Amazon listing of copy-cat products or even worse, an AliExpress search result.