I would say that you've misunderstood the sprectral nature of marketing. Yes some marketing is immoral, but not all of it is. It's not black and white. Charity

I would say that you've misunderstood the sprectral nature of marketing. Yes some marketing is immoral, but not all of it is. It's not black and white. Charity advertertising or B-corp marketing would be on the other end of your spectrum. I still think they could also be put down as the "quintessence of marketing".