> And yes, people are absolutely buying more garbage than their parents Source please. 1 in 8 Americans are food insecure, cost of living has been climbing for

> And yes, people are absolutely buying more garbage than their parents Source please. 1 in 8 Americans are food insecure, cost of living has been climbing for decades, more than half say they live paycheck-to-paycheck and many say they'll never afford a house. So, which is it, is the economic climate better for millennials and zoomers or worse? Pick one. Because I doubt you would suggest to struggling Americans and Westerners that they are just squandering their money irresponsibly. > Look at clothes, jewelry, furniture, home appliances, cars - those all used to be more or less lifetime purchases, and have become things people change every 5-7 years top (much less for clothes). That changed quite awhile ago, with boomers and the ascendance of the middle class, and you just made that number up. Clothing is not built to last. A suit can with care, but not a t-shirt. Notwithstanding that the waste we're concerned with hasn't to do with cotton material or jewelry, probably not even appliances. A large amount of waste comes from containers and packaging. That is completely agnostic of the products themselves, there's no reason this can't be improved. There's also nondurable goods, durable goods and food. Check out this fact sheet for municipal solid waste - https://www.epa.gov/sites/default/files/2021-01/documents/2018_ff_fact_sheet_dec_2020_fnl_508.pdf https://www.epa.gov/sites/default/files/2021-01/documents/20... , and more from the epa. > Advertising's purpose is to distort the market. Indeed, and yet it's irrelevant. It doesn't perform miracles. The most meaningful correction you can make to level of waste clearly has no dependence on advertising. Everything uses too much packaging, and food providers waste an inordinate amount.