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But a marketplace is a classic example of a middle man. They facilitate sales between one group (the farmers) and another group (the buyers). The alternative is
by Veen 4y ago
But a marketplace is a classic example of a middle man. They facilitate sales between one group (the farmers) and another group (the buyers). The alternative is every buyer visiting every farm they want to make a purchase from. Farmers markets are a useful example of why middlemen often have a valuable role.
- jollyllama 4y agoI never said they weren't. The takeaway would be middlemen can add different value. In this case the middleman is adding value by opening the door to direct relationships. So it's a gateway. In the case of a supermarket, they're adding something like distribution or logistics.
- uoaei 4y agoYour comment is phrased as if you disagree with a conclusion which I don't believe was posed in the GP.