3 ms·

"For when they need it" I agree in general but there is also a lot of value in reaching out to someone and helping them decide if/when they need it. THe point

"For when they need it" I agree in general but there is also a lot of value in reaching out to someone and helping them decide if/when they need it. THe point of marketing is to make people aware of you who are and if they could possibly be helped by you now or in the future. Sometimes, people are lazy and unless they have hair on fire problem, they don't actively look to solve their problem. However, if you reach out to them (considering you did your homework on them), there is plenty of value in that. We have won customers for our company doing that and there is no need for coercion of any sort. You just need to start a conversation and truly go with a consultative approach.

tsimionescu 4y ago
> THe point of marketing is to make people aware of you who are and if they could possibly be helped by you now or in the future. That's maybe true in theory. The point of practical marketing is to make people think they have a problem that you have an extraordinary solution for. Sometimes that is true, but the vast majority of the time the problem doesn't even exist, and even if it did, the product wouldn't do anything to solve it. Basically, penis enlargement pills are the quintessence of marketing.
- bnralt 4y ago
  Indeed. I'm not sure talking about some idealistic form of marketing is any more useful than talking about an idealistic form of government where we get rid of all laws and just have people do what they're supposed to do. Sure, such a thing would be nice. It also doesn't happen. The goal of marketing is to get people to buy something. It doesn't matter if they need it or not, it doesn't matter if there's a better option out there. The goal is to get people to buy. Considering most people don't need most products, and even when someone does need a product they're usually choosing just one of several available options, we can surmise that the vast majority of marketing is trying to get people to buy something they shouldn't be buying.
- whiskey14 4y ago
  I would say that you've misunderstood the sprectral nature of marketing. Yes some marketing is immoral, but not all of it is. It's not black and white. Charity advertertising or B-corp marketing would be on the other end of your spectrum. I still think they could also be put down as the "quintessence of marketing".

tsimionescu 4y ago

> THe point of marketing is to make people aware of you who are and if they could possibly be helped by you now or in the future. That's maybe true in theory. The point of practical marketing is to make people think they have a problem that you have an extraordinary solution for. Sometimes that is true, but the vast majority of the time the problem doesn't even exist, and even if it did, the product wouldn't do anything to solve it. Basically, penis enlargement pills are the quintessence of marketing.

bnralt 4y ago
Indeed. I'm not sure talking about some idealistic form of marketing is any more useful than talking about an idealistic form of government where we get rid of all laws and just have people do what they're supposed to do. Sure, such a thing would be nice. It also doesn't happen. The goal of marketing is to get people to buy something. It doesn't matter if they need it or not, it doesn't matter if there's a better option out there. The goal is to get people to buy. Considering most people don't need most products, and even when someone does need a product they're usually choosing just one of several available options, we can surmise that the vast majority of marketing is trying to get people to buy something they shouldn't be buying.
whiskey14 4y ago
I would say that you've misunderstood the sprectral nature of marketing. Yes some marketing is immoral, but not all of it is. It's not black and white. Charity advertertising or B-corp marketing would be on the other end of your spectrum. I still think they could also be put down as the "quintessence of marketing".