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Trade magazines were essentially opt-in advertising that I think solve most of the problems that marketing ostensibly tries to solve. The problem is that when
by sarchertech 4y ago
Trade magazines were essentially opt-in advertising that I think solve most of the problems that marketing ostensibly tries to solve.
The problem is that when your competitor is everywhere, you need to be everywhere too. It’s an arms race.
Maybe there’s a way to cap the arms race without overly favoring incumbents?
- permo-w 4y agoI'd like to see the results of a country banning advertising entirely, except for a few opt-in experiences like trade magazines. there would obviously be initial downsides, but I'd be really interested to see how (or whether) the artistic creative equilibrium reasserts itself. government investment? more paid services?
- Panzer04 4y agoI feel like there’d be consequences for up-and-comers against incumbents, who would have a huge brand lead.
- permo-w 4y agovery possibly, but I think possibly not too. if the government instituted huge grants for the arts and media - something they may have to do to sell this radical idea - the effect could be the opposite obviously in a democracy those grants are always at the whim of the day's government if we assume that doesn't happen, it would certainly screw over the little guy
- deleted 4y ago[deleted]
- QuantumGood 4y agoThere's a name (that I forget) for the concept that there is no system of law that cannot be gamed. Successful players of the game always emerge, and eventually gain and abuse power.
- permo-w 4y agoI agree you're always gonna have the 5% that game the system, but that doesn't mean it's not worth trying. yes some murderers/rapists/thieves/corrupt politicians/etc get away with it, but it's still worth having the law against them I'd be much more concerned about making advertising cool and retro and underground