The advantage of this goes beyond price: most have to people go to Alba (Piemonte, Italy) every year for the Truffle fair for fresh white truffle because white

The advantage of this goes beyond price: most have to people go to Alba (Piemonte, Italy) every year for the Truffle fair for fresh white truffle because white truffle can't be stored for more than a week or two, so if you want it fresh, you have to go to the source, or get it air freighted, or taste it via inferior byproducts like "truffle cream" or truffle butter. If this democratizes location, it means more people will have access to the (much more tasty) white truffle closer to home. Less air deliveries, less travel, more truffle on eggs sunnyside up! (the traditional, recommended way to enjoy truffle in Alba)