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Oftentimes marketing is focused on those who aren't "problem aware" which can bring genuine value. These types of marketing messages focus on bringing a previo

Oftentimes marketing is focused on those who aren't "problem aware" which can bring genuine value. These types of marketing messages focus on bringing a previously unknown problem/inefficiency to someone's mind and show the solution.

NhanH 4y ago
I had part of my comment responding to this point, but I wasn’t sure how to best phrase it so I cut it off. I don’t believe for this to happen enough at any frequency to be a valid reason. People usually knows their pain point, and go to great length trying to address that (normally spending a lot of time due to, well, spam-ish marketing). And to be frank, most products are not game-changing things that magically solve a problem no thing previously could have solved. People are already using tools and solutions for their problems, and if they are looking for a better thing, they already know which tweak it needs. They just can’t differentiate the solutions between a sea of junk marketing.
- drstewart 4y ago
  >People usually knows their pain point Exactly. I know my buggy is slow, I just need a faster horse.
- austinpena 4y ago
  I look at duckduckgo, they do tons of Top of Funnel advertising like billboards. Do you think that they should cease this type of advertising and just try and show up when people search "privacy conscious search engine"?
AnIdiotOnTheNet 4y ago
Another way to phrase that: marketing convinces you you have a problem so they can sell you the solution.
- eropple 4y ago
  Another way to phrase it: marketing identifies with words and examples a problem that you haven't been able to isolate for one of a dozen reasons from inattention to time crunch to insufficient expertise in the problem domain--so they can sell you the solution. Sometimes, anyway, on the last part. There is marketing (as anyone who's ever studied advertising) that doesn't even try to sell you anything because there's value in the knock-on growth of awareness and an expanding or top-of-mind market (the canonical example being Campbell Soup's "Soup Is Good Food" advertising campaign).
defterGoose 4y ago
I dunno, this just makes me think of all the "where did the soda go?" infomercial memes.

NhanH 4y ago

I had part of my comment responding to this point, but I wasn’t sure how to best phrase it so I cut it off. I don’t believe for this to happen enough at any frequency to be a valid reason. People usually knows their pain point, and go to great length trying to address that (normally spending a lot of time due to, well, spam-ish marketing). And to be frank, most products are not game-changing things that magically solve a problem no thing previously could have solved. People are already using tools and solutions for their problems, and if they are looking for a better thing, they already know which tweak it needs. They just can’t differentiate the solutions between a sea of junk marketing.

drstewart 4y ago
>People usually knows their pain point Exactly. I know my buggy is slow, I just need a faster horse.
austinpena 4y ago
I look at duckduckgo, they do tons of Top of Funnel advertising like billboards. Do you think that they should cease this type of advertising and just try and show up when people search "privacy conscious search engine"?

AnIdiotOnTheNet 4y ago

Another way to phrase that: marketing convinces you you have a problem so they can sell you the solution.

eropple 4y ago
Another way to phrase it: marketing identifies with words and examples a problem that you haven't been able to isolate for one of a dozen reasons from inattention to time crunch to insufficient expertise in the problem domain--so they can sell you the solution. Sometimes, anyway, on the last part. There is marketing (as anyone who's ever studied advertising) that doesn't even try to sell you anything because there's value in the knock-on growth of awareness and an expanding or top-of-mind market (the canonical example being Campbell Soup's "Soup Is Good Food" advertising campaign).

defterGoose 4y ago

I dunno, this just makes me think of all the "where did the soda go?" infomercial memes.