Maybe we shouldn't try and impose great switching costs on society for things that are, at-best, 1.2x improvement. Marketing also tends to downplay the external

Maybe we shouldn't try and impose great switching costs on society for things that are, at-best, 1.2x improvement. Marketing also tends to downplay the externalities, costs, and downsides to a new technology, because their job is to get you to buy things. In practice, I don't even think most 1.2x products even reach that in the long run once all the negatives are accounted for.