Upper class -> buys land/property/house, (solidly 6+ figure stuff) to signal an image to others in their class Upper middle class -> selects their car or child

Upper class -> buys land/property/house, (solidly 6+ figure stuff) to signal an image to others in their class Upper middle class -> selects their car or children's education (5, sometimes just brushing 6, figure stuff) to project an image to others in their class Middle class -> selects their clothes and consumer goods (2-3, occasionally 4 figure stuff) to project an image to others in their class Roughly speaking, of course.