Why wouldn't they be able to discover your site through the human readable name? They just wouldn't go to a centralized source of truth to find that name, but a

Why wouldn't they be able to discover your site through the human readable name? They just wouldn't go to a centralized source of truth to find that name, but ask trusted peers for it. IIUC, it's not a huge difference in practice from how things already work, but the technical side allows greater resiliency to attacks from malicious parties.