Mazda is doing the exact same thing. When my wife and I purchased our CX-5 that was an option and we said "hell no" even though it gets to -30 F in the winter

Mazda is doing the exact same thing. When my wife and I purchased our CX-5 that was an option and we said "hell no" even though it gets to -30 F in the winter in the Upper Midwest. The trend toward turning products into subscriptions has been in flight for at least 20 years. It was bullshit when it started and it continues to be bullshit today.