Supermarket chain "Woolworths" - commonly called "Woolies" - had a campaign using the Woolies name a while back. These short names are so ubiquitous in Australi

Supermarket chain "Woolworths" - commonly called "Woolies" - had a campaign using the Woolies name a while back. These short names are so ubiquitous in Australia that of course they'll eventually use them, if only tongue in cheek.