I remember those times, too, but MySpace never had the sheer ubiquity that Facebook has. It feel qualitatively different to me, in that I never felt like I was

I remember those times, too, but MySpace never had the sheer ubiquity that Facebook has. It feel qualitatively different to me, in that I never felt like I was out of the loop or unable to communicate with certain people or excluded from certain conversations because I wasn't on MySpace. That was partly because I could see people's MySpace pages (not that I frequently wanted to) without having an account, unlike Facebook. Yes, the technical elite from MySpace eventually moved to FB, but more importantly, FB got a ton of users that were never on MS. I don't think Google can do the same to FB, because there just aren't that many people that aren't on FB. They have to actively court current FB users. Stealing the technical crowd is relatively easy. But FB's network effect is unprecedented and represents a much bigger challenge, IMO.