The first one is from before the first lockdown. The strategy was completely replaced when lockdown happened. It was unrecognisable from then on. The second on

The first one is from before the first lockdown. The strategy was completely replaced when lockdown happened. It was unrecognisable from then on. The second one is about "deploying fear, shame and scapegoating" which the document I linked specifically calls out as a communication strategy with more downsides than any of the others they mentioned. However, Priti Patel just can't resist such activities.