Some merchants may use Groupon this way. Others use it the same way that they do any other advertising service; as a technique for getting their foot in the doo

Some merchants may use Groupon this way. Others use it the same way that they do any other advertising service; as a technique for getting their foot in the door, so to speak. For those who use this as a way to get fast cash, this article - and whatever service Womply is providing - may be useful. For those who use it as yet another avenue for advertising, alongside weekly coupons in the newspaper and ads on television, this article is irrelevant.