I'm not sure I would want to run a company without any gantt charts or deadlines. Management needs to know when a project becomes unmarketable or unsustainable

I'm not sure I would want to run a company without any gantt charts or deadlines. Management needs to know when a project becomes unmarketable or unsustainable so that project can be killed and resources moved to more viable projects. These decisions depend on variables that engineers can't see, though budgets and timelines are a few of them. Of course engineers can't take it personally when a project is killed either - some projects turn out that way. The best engineers know this. Your comment highlights well the narrow view of the subject article.