3 ms·
Price and performance are all that matters. Americans like big cars but they also like cheap cars. So, a lot of the big cars on the road aren't necessarily very
by jillesvangurp 4y ago
Price and performance are all that matters. Americans like big cars but they also like cheap cars. So, a lot of the big cars on the road aren't necessarily very good cars. They just look big. Because size is the key selling point. Americans buy the biggest car they can afford; not the best or the most economical car.
How do you make a big car move further? Simple, you put a bigger battery in it. Those nice trucks that Ford is producing now come with enormous batteries. The main issue with that is that it drives up the cost and reduces the market size. So, Ford is doing what Tesla is doing: find cheaper/heavier batteries and offer the same product with less range in the lower price segments and reserve the premium batteries for the more expensive models. That way they can sell big cars to people that want to buy the biggest car they can afford. Never mind it will only go for 150 miles or so. You want 300+? Buy a better car. With a lot of the EVs in the market, you can spend tens of thousands of dollars on extended range versions. The difference is mainly the battery size and weight.