I agree that Google wanted to hold itself to a higher standard, and IMO still does. It's a company that's turned itself CO₂ neutral retroactively, back to its f

I agree that Google wanted to hold itself to a higher standard, and IMO still does. It's a company that's turned itself CO₂ neutral retroactively, back to its founding, for example. Lots of companies have gone neutral in the present, Google bought offsets for its past emissions too. The problem with the the motto is that made it easy to hold Google to any arbitrary standard and make that sound reasonable.