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Apple seems to be reconsidering the exclusive targeting of the higher end of the market with the iPhone SE - I wonder if they may make a similar move with Macs
by LionTamer 4y ago
Apple seems to be reconsidering the exclusive targeting of the higher end of the market with the iPhone SE - I wonder if they may make a similar move with Macs at some point which would allow them to compete on price. Especially if Apple continues their emphasis on services/recurring revenue, I could see a future in which they sell a (relatively) inexpensive MacBook for the possibility of opening themselves up to a market of consumers who could pair that with the future equivalent of an iPhone SE and be happy Apple Music subscribers.