I don't have a problem with a study like this. Companies like match.com have this data and much more. OKCupid's founder used to share some of their insights but

I don't have a problem with a study like this. Companies like match.com have this data and much more. OKCupid's founder used to share some of their insights but he sold out. I'll always welcome adding more data to the public knowledge base even if it's a silly little thing like human matchmaking. This is actually what scares me about the artificial intelligence revolution, private companies are feeding their exclusive knowledge about humans to machine models that will then know more about us then we do. Those models are already being used to psychologically manipulate us, which after all is the specialty of these advertising companies.