Thanks for this mooreds! This is definitely a groundbreaking article for me. I never thought about marketing this way before. So I want to share some takeaways

Thanks for this mooreds! This is definitely a groundbreaking article for me. I never thought about marketing this way before. So I want to share some takeaways around defining your niche & target audience that inspired me after reading this. https://www.developermarkepear.com/blog/paid-advertising-developer-marketing https://www.developermarkepear.com/blog/paid-advertising-dev... Rather than looking for new audiences, I am looking for people that already show interest in the type of problem I want to solve, and learning from them. That means that I am currently focusing on understanding who the target audience is, and understanding their problems so that I can do a bit of pre-validation & prioritization of features to build steadily. Steps: 1. Define who the target audience is? What is their role or job title? - I want to build a product for (job title) saas/ecommerce company founders who already value pleasant & snappy end-user experiences. - I’d prefer to work with saas/product founders partly because they have a shorter sales cycles than large companies, and mostly because they are simply more interesting to talk to than people working for large/established companies. 2. Where does my target audience post/communicate? - Look where the target audience posts so you can talk to them, and eventually sell to them. For example: I am looking for places where saas/ecommerce company founders post such as Product hunt, https://www.producthunt.com/topics/saas https://www.producthunt.com/topics/saas because it is community of people who build products. That’s exactly the type of person I want to work with. - Another idea is to google & discover who wants/already shows interest in the problem you are trying to solve. For me, it is figuring out where do people who care about snappy & performant websites congregate online? Which website, subreddit, or hashtag did this discussion take place in? 3. After finding where, understand the type of content you should post: What’s your goal with posting content? Do you want views/signups or credit card #s? Measure & understand if you are on the right track/making progress. If you link to your product in your profile or in a post, how can you know when you are on the right track. I am going to measure views, bounces, and conversions. Conversions could be things like email addresses, or credit cards. - Look at similar companies to yours, who is their founder? Did they post or comment more as they built up their audience? 4. TBD: After I gather more insights on who is interested in website performance, I want to know why they care about this, so that I can make sure my product solves their problems in the fastest & most intuitive & reliable way. Would LOVE to hear from saas founders here, and see how they approached this.