India has joined the chatm There are multiple aspects depending on what you're trying to accomplish. Your list is great if the target market is upper middle c

India has joined the chatm There are multiple aspects depending on what you're trying to accomplish. Your list is great if the target market is upper middle class (great for voters and private interest groups). Convenient and plentiful are really the ones that matter for economic mobility (person that can't get afford car, gas,insurance)