I mean they want to buy it to acquire data about public companies so they can make market moves ahead of quarterly filings. If a company is using zendesk and t

I mean they want to buy it to acquire data about public companies so they can make market moves ahead of quarterly filings. If a company is using zendesk and there is an uptick in tickets or traffic - they can calculate growth based on that. There were PE firms buying email companies back in the day to look at # of emails from netflix for new subscriptions or cancellations - and they used that to determine if growth was up or down.