3 ms·

This is the Copenhagen Business School (one of the largest universities in Denmark) library homepage and presumably the library blog. Which makes it weird that

• bitxbitxbitcoin 4y ago
  As a blog editor, I can definitely see a scenario where submissions are made by those unaware of details about the final form - especially when students (likely early in their publishing career) are involved.
• masswerk 4y ago
  From the comments section we learn that the author is Thomas Basbøll, the same person mentioned in the prompt, "What about Thomas Basbøll? Didn't he play a part in this process?" in step 8. As this is obviously some kind of inside joke, I guess, we are supposed to know already and regulars to the blog will know.