The specific effects are local to the business. Broadly, the business will be affected by the global economic environment, making everything from raising money

The specific effects are local to the business. Broadly, the business will be affected by the global economic environment, making everything from raising money to executing sales more difficult. Personally, I had an interent startup that went through a lot of challenges due to the financial crisis in 2008, even though we weren't in finance or even the US. But it made the funding environment so bad we had to change plans for some time. The current tech market is stronger than most other segments, but don't get too comfortable. Internet businesses aren't divorced from real world economics.