Once upon a time, the word "deluxe" carried valuable meaning when prefixing/suffixing a product. Some point later, Walmart started selling store-brand "Deluxe

Once upon a time, the word "deluxe" carried valuable meaning when prefixing/suffixing a product. Some point later, Walmart started selling store-brand "Deluxe Chocolate Chip Cookies". Pro is just the new deluxe.