Funnily enough, I started my blog as a marketing tool. I read up some of those "how to blog" books that came out when blogging first took off. I found I couldn

Funnily enough, I started my blog as a marketing tool. I read up some of those "how to blog" books that came out when blogging first took off. I found I couldn't do it. I could either tightly focus -- and lose interest in writing -- or write what I wanted -- and write solely for me. My old job is consulting, so I have a fair amount of consulting material on my blog. I'm wrapping up some of it into an ebook. But I wouldn't use the blog to promote the ebook, at least not directly. It's just not targeted for that. Instead, I'll probably set up a micro-site for ebook and crank out a couple of dozen high-quality resource articles. I actually love writing targeted articles as well, but I just can't maintain the energy level for more than a few weeks. What can I say? Stuff bores me easily.