I called this the "Dark Matter Strategy" recently: https://dx.tips/whats-your-dark-matter-strategy https://dx.tips/whats-your-dark-matter-strategy basically if

I called this the "Dark Matter Strategy" recently: https://dx.tips/whats-your-dark-matter-strategy https://dx.tips/whats-your-dark-matter-strategy basically if you work in developer marketing, content marketing does tap out at some point because most people just dont have energy/attention for your content. the subtle art of paying for eyeballs is still a thing.