My suggestion would be to identify group of people that are easily identifiable and cheap to contact, then individually contact ten that appears well connected

My suggestion would be to identify group of people that are easily identifiable and cheap to contact, then individually contact ten that appears well connected and friendly. Prior to reaching out, practice asking random people customer discovery questions: https://www.google.com/search?q=how+to+do+customer+discovery+questions https://www.google.com/search?q=how+to+do+customer+discovery... First search result seems fine to start if you’re in a rush: https://studiozao.com/resources/what-customer-discovery-questions-to-ask-to-validate-pain-points https://studiozao.com/resources/what-customer-discovery-ques... Question I normally suggest people trying with random people is an obvious normal talking point, for example, the shoes they’re wearing, watch, etc — anything they’re likely to have put thought into purchasing. For example, “Nice shoes, mind if I asked you quick question about them?” — then go into the whole set of customers discovery questions; if at any point they appear to be annoyed, thank them for there time and politely move on. While you might not find a problem to work on, you will for sure learn a lot going through this process. Circling back to the first step, it’s important, since if you do find a problem that you’re interested in, knowing you have a meaningful list of potential customers to contact cheaply will make a huge difference in your future success.