> Shared experience sure is getting smaller. It will be interesting to see how shared experiences evolve. We used to be limited by geography and subsequently c

> Shared experience sure is getting smaller. It will be interesting to see how shared experiences evolve. We used to be limited by geography and subsequently cultures were geographic in origin. As geography becomes less of a limiting factor to how we share experiences, cultures and sub cultures will co-exist with the geographical cultures as well. I feel like we are in a transitional phase. Marketing works most efficiently when everyone has the same shared experiences. When marketers and widget makers have to increasingly create for niche sub cultures, the profits are less. Instead of making one ad for the super bowl, now marketers have to make an ad for each social platform. Instead of making one style iphone cover, there now has to be custom or curated designs for all the markets. I think eventually the profits will win out and or people will recognize the detrimental effects of lack of shared experiences, and somehow technology and society will coalesce around a broader shared experience environment. A hurdle to this happening is the fact that people love being part of sub cultures or "scenes". It may take a while. It is getting increasingly harder to socialize with people in general. There are so many references that the conversation has to stop, everyone has to view the video/tik tok/post, then the conversation can move forward again. Professional and educational settings I do not think are immune either. People are becoming so much more specialized in their fields that it is harder to identify with others. This would be less of a hinderance to socializing if everyone had a larger portion of shared experiences.