I'm not sure if the article clarified, but I was under the impression the $11-20k was the incremental cost per unit. They said the whole project has spent $55

I'm not sure if the article clarified, but I was under the impression the $11-20k was the incremental cost per unit. They said the whole project has spent $550,000. Hopefully they got more than 3 trashcan prototypes and a QR code to an online survey for that.