Expanding on this, the idea is that a great artist takes someone else's idea, but executes it so much better that the idea ends up being associated with the gre

Expanding on this, the idea is that a great artist takes someone else's idea, but executes it so much better that the idea ends up being associated with the great artist, not the original inventor of the idea. The iPod versus other mp3 players is a good example. In this case, it suffices to look at the title of the article - the Asus is being seen as a copy of the MacBook Air, and not the definitive form of Ultrabook that all other makers are going to try to copy. If they had succeeded in stealing the idea, the article would have been talking about how the Asus was going to be the benchmark all other Ultrabooks were going to be judged against, and it would have highlighted how the Asus had filled in the weaknesses of the current champion, which is the MacBook Air. Clearly a case of copying.