I would argue that they create a secondary item. The same way lumber is created from wood, and then picture frames from lumber. Value is added, and this creates

I would argue that they create a secondary item. The same way lumber is created from wood, and then picture frames from lumber. Value is added, and this creates revenue. Here, the value is virtual, but it's still value -> the market says so. I could argue this is just a service, but if that were true it would be worth less and the market would correct.