4 ms·

In my experience, high-quality educational content works much better than paid ads when targeting developers. One of the best examples I've seen is digital oce

In my experience, high-quality educational content works much better than paid ads when targeting developers. One of the best examples I've seen is digital ocean. When ever I google a sys admin type question, there is a digital ocean article as the top result.

tonyarkles 4y ago
I absolutely agree, and DigitalOcean does it brilliantly. I ran into a similar situation the other day trying to put together some apt packages in a way that was clearly off the beaten path. Found a company blog post that walked through pretty much exactly what I was trying to do. The marketing portion of it? At the very very end of the article was "And here's the single command you'd need to run to do this with our tool." I didn't end up buying the tool because it didn't quite fit some other requirements I had, but it did very effectively get me looking at their product and evaluating whether or not it'd be good for me.
bluedino 4y ago
Linode seemed really good about that, what changed?
belval 4y ago
I never thought about it that way, but for sysadmin questions if I see a DigitalOcean article I always pick it. They are always high quality and they version them by major OS version (Ubuntu 18/20/22). Maybe that's why I have droplets, they got me by providing a good well priced service. /s
- hiptobecubic 4y ago
  You really don't need the /s on the end. It's not a given anymore that this is how commerce works.
jgable 4y ago
The “Interrupt” blog by Memfault is another example. They are adored by embedded developers.
catsarebetter 4y ago
Yup that's technically marketing but if it's an article I find useful then I win too.
spallas 4y ago
A similar example is Neptune.ai, with one of their comparison posts ranking top for almost every query about any MLOps tool. It is very effective for visibility; even if the posts’ quality is poor and marketing is a little aggressive.

tonyarkles 4y ago

I absolutely agree, and DigitalOcean does it brilliantly. I ran into a similar situation the other day trying to put together some apt packages in a way that was clearly off the beaten path. Found a company blog post that walked through pretty much exactly what I was trying to do. The marketing portion of it? At the very very end of the article was "And here's the single command you'd need to run to do this with our tool." I didn't end up buying the tool because it didn't quite fit some other requirements I had, but it did very effectively get me looking at their product and evaluating whether or not it'd be good for me.

bluedino 4y ago

Linode seemed really good about that, what changed?

belval 4y ago

I never thought about it that way, but for sysadmin questions if I see a DigitalOcean article I always pick it. They are always high quality and they version them by major OS version (Ubuntu 18/20/22). Maybe that's why I have droplets, they got me by providing a good well priced service. /s

hiptobecubic 4y ago
You really don't need the /s on the end. It's not a given anymore that this is how commerce works.

jgable 4y ago

The “Interrupt” blog by Memfault is another example. They are adored by embedded developers.

catsarebetter 4y ago

Yup that's technically marketing but if it's an article I find useful then I win too.

spallas 4y ago

A similar example is Neptune.ai, with one of their comparison posts ranking top for almost every query about any MLOps tool. It is very effective for visibility; even if the posts’ quality is poor and marketing is a little aggressive.