This is how it works with all the chip manufacturers and all the ODMs (from Intel Atom and Snapdragon etc. through to desktop PC's). They will announce that the

This is how it works with all the chip manufacturers and all the ODMs (from Intel Atom and Snapdragon etc. through to desktop PC's). They will announce that they have a new range of boards and chips and the marketing people will go out with some engineering people to every single consumer co and pitch the new hardware to them. Apple fanboys live in a fantasy world where every single good innovation (such as the trackpad, the A5, the touchscreen - all acquired) comes out of Cupertino, and all the crappy stuff is what other companies do - not realizing that the iphone, ipad, macbooks etc. are built around dozens of different companies - all of who work with more than just apple.