I've found these types of reviews to be part of the charm of Yelp -- especially years ago during their ascent. Friendly, quirky reviews are more fun to read and

I've found these types of reviews to be part of the charm of Yelp -- especially years ago during their ascent. Friendly, quirky reviews are more fun to read and to write. A big difference now is on mobile devices. A long review isn't useful on-the-go, where quick judgements are desired.