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I find it hard to believe that adding a CTA that resulted in an increase in conversions would come as a "surprise" to an even mildly sophisticated company today

I find it hard to believe that adding a CTA that resulted in an increase in conversions would come as a "surprise" to an even mildly sophisticated company today. A CTA should be a standard feature on any page from which you wish to see conversions.

machrider 15y ago
Some people need reminding, and this is a good example of the principle in action.