>One other change to the website that I feel like is well-supported by this point was changing how we present our products. We used to show four products in our

>One other change to the website that I feel like is well-supported by this point was changing how we present our products. We used to show four products in our catalog, but in November, we simplified the website to show only our flagship product, and it was almost an overnight doubling of sales that's persisted ever since: This is much more correspondent to the "mental model" I have of the majority of your customers, they want/need a Tinypilot , and they get a Tinypilot (as fast and as directly as possible), no matter how the site looks. Maybe there is a coincidence of some kind, something else that increased the visibility of the site or the knowledge of the device existing at the same time of the site redesign.