The motivating factor I've seen is the fact that somehow, people got it in their head that in order to be legitimate, the "app" has to be in the App Store. Thi

The motivating factor I've seen is the fact that somehow, people got it in their head that in order to be legitimate, the "app" has to be in the App Store. This is one reason why we have a mobile app, which offers nothing we couldn't already do with jQuery Mobile. We're not using the accelerometer. We're displaying data. But "being in the app store" is more important to our users right now.