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A/B test case study: call to action button increases conversions by 62%
- courtneypowell 15y agoI find it hard to believe that adding a CTA that resulted in an increase in conversions would come as a "surprise" to an even mildly sophisticated company today. A CTA should be a standard feature on any page from which you wish to see conversions.
- machrider 15y agoSome people need reminding, and this is a good example of the principle in action.
- deleted 15y ago[deleted]
- arnorhs 15y agoI'm not really surprised since control didn't really have a button at all. It's actually a good example of where you don't need to A/B test something at all.
- geoffw8 15y agoYeah exactly, it's kinda like saying "62% more people open door once we add door handle"!
- 84Bliss 15y agothis is spam