The author makes a good point. Unfortunately, many companies are led by people who just don't get data and its analysis and potential for driving change. Many

The author makes a good point. Unfortunately, many companies are led by people who just don't get data and its analysis and potential for driving change. Many executives got to where they are by either lingering around for a long time and waiting for competent people to leave or by mastering the skills their company needed 10 years ago, but which are now irrelevant. This is leading to ample opportunities for startups and growth companies to beat the living daylights out of bigger competitors. No amount of MBA-speak and powerpoint presentations can help you understand what to do with the data deluge. These leaders can try to hire smart analysts, but how are they going to be able to differentiate between data scientists who can make a real contribution and those who can't? A lot of bigger more established companies won't make the cut, no matter how much data they accumulate. There's ample opportunity to disrupt established markets with data driven strategies,but this disruption probably won't come from larger more established companies.