4 ms·

Founder / CEO. A lot of people will respond "no the founder needs to back off and let the marketing team do its job" but on a decision to allocate 50% of the a

• awad 4y ago
  I suppose it depends on the expertise of the the founder or CEO in question. On balance, something that takes 50% of budget absolutely should involve oversight greater than a single team or executive, but I'm not sure to what level without knowing more about the team dynamics at play. There are plenty of engineer founder types who have all sorts of opinions on how infrastructure spend should be divvied up...they're probably on average more well informed there than they might be on the value of good consistent branding and website. On the flip side, a sales-heavy type might have strong opinions on how much engineering is spending on keeping the ship afloat, but that doesn't necessarily make them right. Of course it's possible to be conversant within multiple modalities, so I am just talking to the average here.
• lifeisstillgood 4y ago
  Bezos famously had iron grip on the Amazon home page - I guess it worked for them. So yes I agree
  • bearmode 4y ago
    The Amazon homepage is dogshit, people used Amazon because it was a service that they really wanted. Amazon's success is in spite of its web design.
    • s17n 4y ago
      But it's not in spite of Bezos being a control freak. It's a good quality in a founder.