> Youtube acts like a neutral party that won't cheat, because it has no reason to. Actually it has a huge reason to, and sometimes large advertising companies

> Youtube acts like a neutral party that won't cheat, because it has no reason to. Actually it has a huge reason to, and sometimes large advertising companies do get accused of such cheating. [0] You're right, though, that getting accurate numbers is hard even for companies with large budgets to invest in stopping "fake" clicks, which usually involves all sorts of fingerprinting and surveillance tech. Trying to recreate all that in a transparent and privacy-preserving way, across a network of nodes in different jurisdictions, and with no contractual obligations, is... well, if not impossible, then let's just say it's going to need a lot more blockchain to make it work. ;) [0] https://www.marketing-interactive.com/facebook-sued-for-allegedly-inflating-potential-reach https://www.marketing-interactive.com/facebook-sued-for-alle...