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I don't know why you assume the goal is "help aaronax watch what he wants quickly" vs "make sure when aaronax switches to his next series/movie it's on Hulu"
by HWR_14 4y ago
I don't know why you assume the goal is "help aaronax watch what he wants quickly" vs "make sure when aaronax switches to his next series/movie it's on Hulu"
- mirrorlake 4y agoCustomer satisfaction often translates into more dollars, though, because it means they won't cancel their service. I've had the same thought: if only this multi-billion dollar company could figure out that I want to continue watching the show I watched yesterday.
- HWR_14 4y agoI would think it would be long-term satisfaction optimization. I'm not trying to optimize your binging of a single show (which you might watch then cancel after), I'm trying to get you to love enough of my product line to stick around.
- majormajor 4y agoYeah, in these cases people try to balance for both "engagement" and "retention" (probably called something like "discovery" - the more they can show you about what other options they have, and the more shows you start watching, the less you quit after the first show you watch). The problem is that they don't have a way of collecting "annoying" metrics as easily as they do those two. So it's a big blind spot in terms of "should we tweak more in favor of one or the other."